What do you think the above company does?
Simple really. Anything to do with sound, and they do it with a passion.
Every company can take something from Edifier's slogan "A Passion for Sound". There is a clear directive on what the company does and how it does it. Seeing this slogan makes a customer feel just that little bit more comfortable with the brand as they know Edifier has the same passion for sound that they have. Furthermore, someone with passion for their work is unlikely to produce shoddy product.
Lastly, I think the best thing about this slogan is that it doesn't limit the company to any particular area of the audio market. Currently Edifier deals in PC Speakers and Powered Audio, but it the future there is nothing to stop Edifier from branching out into other areas. Areas such as pro HiFi, audio accessories and connectivity. There is no limit really as long as it is to do with sound.
Disclaimer: Edifier is one of the brands i manage for the New Zealand market at Digitalblue.
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