Just got this one in my google reader... Focus on WOW for Customers by Becky Carol @ Customers Rock
I don't think i've seen anything recently that comes close to getting to the root of customer service and relationship building that these 11 Ways to WOW do.
Check out this happy drinker on the right. I reckon he has received the benefit of pretty much 11 of the Way to WOW rules. I think his experience went like this: He went into the bar, feels at home, is greeted by the barman and offered a drink he wants, gets a nice cold beer that he likes, drank in comfort in surrounding where he chats with his friends or the barman, and when he finally leaves the bar he is thanked for coming and asked to come back sometime soon. I don't know what bar this is in, but every great bar manager must know these tecniques to create a successful bar with an inviting environment.
These are the 11 Ways to WOW Customers that a company called Wells Fargo uses as their basis for customer interaction:
I don't think i've seen anything recently that comes close to getting to the root of customer service and relationship building that these 11 Ways to WOW do.
Check out this happy drinker on the right. I reckon he has received the benefit of pretty much 11 of the Way to WOW rules. I think his experience went like this: He went into the bar, feels at home, is greeted by the barman and offered a drink he wants, gets a nice cold beer that he likes, drank in comfort in surrounding where he chats with his friends or the barman, and when he finally leaves the bar he is thanked for coming and asked to come back sometime soon. I don't know what bar this is in, but every great bar manager must know these tecniques to create a successful bar with an inviting environment.These are the 11 Ways to WOW Customers that a company called Wells Fargo uses as their basis for customer interaction:
I recommend any company that is seriod about providing quality product or services to their customers to take these 11 rules on board and implement it throughout their organisation.“Welcoming”
- you make me feel at home.
- you care about me.
- you make me feel special.
“Delivering value”
- you give me the right advice.
- you provide me value.
- you keep your promises.
“Following up and building relationships”
- you help me when I really need it.
- you know me.
- when you make a mistake you make things even better.
- you thank me.
- you reach out to me.
Sales Benefit:
These 11 rules, or steps, will allow your sales force to focus on building long lasting relationship with customers that provide return in the long term, not just the short term. A customer who experiences the output of these 11 rules will not only be a customer for life (as long as the rules are contunued of course) but will also become a brand evangelist for you.
These 11 rules, or steps, will allow your sales force to focus on building long lasting relationship with customers that provide return in the long term, not just the short term. A customer who experiences the output of these 11 rules will not only be a customer for life (as long as the rules are contunued of course) but will also become a brand evangelist for you.
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