A clear statement of intent

What do you think the above company does?

Simple really. Anything to do with sound, and they do it with a passion.

Every company can take something from Edifier's slogan "A Passion for Sound". There is a clear directive on what the company does and how it does it. Seeing this slogan makes a customer feel just that little bit more comfortable with the brand as they know Edifier has the same passion for sound that they have. Furthermore, someone with passion for their work is unlikely to produce shoddy product.

Lastly, I think the best thing about this slogan is that it doesn't limit the company to any particular area of the audio market. Currently Edifier deals in PC Speakers and Powered Audio, but it the future there is nothing to stop Edifier from branching out into other areas. Areas such as pro HiFi, audio accessories and connectivity. There is no limit really as long as it is to do with sound.

Disclaimer: Edifier is one of the brands i manage for the New Zealand market at Digitalblue.

11 Ways to Wow Customers

Just got this one in my google reader... Focus on WOW for Customers by Becky Carol @ Customers Rock

I don't think i've seen anything recently that comes close to getting to the root of customer service and relationship building that these 11 Ways to WOW do.

Check out this happy drinker on the right. I reckon he has received the benefit of pretty much 11 of the Way to WOW rules. I think his experience went like this: He went into the bar, feels at home, is greeted by the barman and offered a drink he wants, gets a nice cold beer that he likes, drank in comfort in surrounding where he chats with his friends or the barman, and when he finally leaves the bar he is thanked for coming and asked to come back sometime soon. I don't know what bar this is in, but every great bar manager must know these tecniques to create a successful bar with an inviting environment.

These are the 11 Ways to WOW Customers that a company called Wells Fargo uses as their basis for customer interaction:

“Welcoming”

• you make me feel at home.
• you care about me.
• you make me feel special.

“Delivering value”

• you give me the right advice.
• you provide me value.
• you keep your promises.

“Following up and building relationships”

• you help me when I really need it.
• you know me.
• when you make a mistake you make things even better.
• you thank me.
• you reach out to me.

I recommend any company that is seriod about providing quality product or services to their customers to take these 11 rules on board and implement it throughout their organisation.

Sales Benefit:
These 11 rules, or steps, will allow your sales force to focus on building long lasting relationship with customers that provide return in the long term, not just the short term. A customer who experiences the output of these 11 rules will not only be a customer for life (as long as the rules are contunued of course) but will also become a brand evangelist for you.