What's the Zag in your Zig?

Check out this article all about finding your businesses true purpose and market position.

How to Be Different: 'Zag!'

Thanks to Marketing Prof's, Marty Neumeier, and Paul Williams for this! I'm doing it right now for my businesses to see what i'm really offering my customers and potential customers.

This is a great tool for getting your mind and focus back on track. One thing that many businesses do wrong is to try and focus on as large a demographic or market segment as possible. The owners think this expands their earning potential; but in reality it opens them up to as many competitors as possible; as well as often alienating their most valuable customers.

The key for a successful small business is your niche, your very own Zag in this world of Zigs.